We recently discovered – after 8 years without TV – that we actually can get reception. We watched a bit of the Olympics. My sons were amused and amazed by the ads, which they otherwise seldom see.
That led them to postulate the beer-TV feedback loop, which is a self-reinforcing descent into ignorance and drunken sloth: TV watching -> + beer ad viewing -> + beer drinking -> – cognitive capacity, motivation -> TV watching.
The loop makes a cameo appearance in this CLD we dreamed up during a conversation about education, skill and motivation: